After the opening of its new logistics hub in Madrid, unique in its sector in terms of size and management capacity, GLS asked us to create what would be the Welcome Room to receive all visitors who came to see the facilities. The challenge was to surprise and create a space that would get people talking within a fully functional environment like a logistics platform.
From the very first moment we knew that we wanted to work along enveloping and sensory lines and that during the 5 minutes that the visit lasted in the room, the guests would have a feeling of disconnection with the rest of the spaces that they had visited in the building until they reached the Welcome Room. To this end, we structured the intervention around 4 points that we did not want to lose sight of:
