CaixaBank
March 2023
Directors' Convention 2023
Briefing
Production of all the spaces (stage, cocktail, offices, reception...) and materials necessary for the celebration of the company's annual meeting.
In recent years, the meeting had already changed its format towards a more televised discourse, far removed from the former long days of presentations. This year we had to go one step further and come up with a different formula that would surprise guests.
The annual convention of CaixaBank executives is one of the bank's largest in-house events, with more than 2,000 people in attendance.
It is the only time of the year when the majority of CaixaBank's senior managers at a national level meet in the same space, and the event serves to take stock of the year and transmit the company's new objectives.
The event involves interventions in countless spaces including offices, meeting rooms, reception, photocalls, food, etc. Thousands of square metres of carpet and printed fabric, furniture, assistance personnel and more complete a global corporate intervention that accompanies visitors from the first moment they enter the venue.
The stage
The objective was to generate proximity with the guests and this was achieved through a scenario in continuous transformation, adapting and enhancing the communication needs of each block, in terms of lighting and images on screen as well as physical scenery. We leave aside lecterns and totemic elements and think of relaxed talks, late-night formats, standing dialogues, live music…
Conceptualisation, graphic design, space design, scripting, audiovisual production, management and construction.
CaixaBank
Barcelona
