When thinking about a reusable stand we wanted to go beyond the simple fact that it could be stored and reassembled at a later date. In the end, any stand designed with that intention in mind from the beginning can be reusable. What we wanted to achieve on this occasion was a stand that carried the concept of reuse in its DNA, so that all parts of the stand were part of the set, both when it is assembled and when it is disassembled.

We start from the cube as a basic element from which the stand is unfolded and folded, being both content and container.

The use of this cube shape serves a number of purposes, from ensuring the stability and durability of the structure or maximum efficiency in the use of space, to the purely aesthetic such as transmitting order, cleanliness or harmonising with adjacent elements.

Although the basic module is a cube, the combination of several cubes makes it possible to obtain a wide variety of spaces that, within the simplicity of their shapes, provide volumetric richness and modularity. From one cube we project others telescopically and we have a tower. By joining two cubes we get a storeroom…

Beyond the cube as the backbone and storage element of the project when it is not assembled, if we go into it we can separate different elements that fit into it and that are functional at the same time. We keep the geometric game of the beginning and, as if it were a puzzle, we generate elements that become container and content again. So, we can have a table, which the chairs fit in, etc.

The initial project contemplated the assembly and disassembly at three trade shows (Construmat, SIL and Saló Nàutic) in which only the graphics had to be updated according to the subject matter of the show. The simple geometry of the cube allowed for quick and easy adaptability in each location even where the floor plan (SIL) or the location (Saló Nàutic) were very different from the usual. Only in the Saló Nàutic was a chromatic change applied to bring the stand closer to the customer’s target.

The conceptual process ended with the development of a claim and a graphic line that maintained the essence and the idea that the production itself wanted to transmit: bucket, box, transport, reuse…

We see the claim as the link between the space we occupy and the message we want to convey. A tool that complements and reinforces the general discourse. Therefore, in addition to being aligned with the overall story of each show, it is necessary to link it to our intervention. A switch connecting both ends.

As we have already explained in the conceptualisation, we start from the cube as a simple element that houses and deploys many more functionalities as we move forward. So we looked for their correspondence with the policies and services of an administration (as in this case) and their impact on society (cube-wall-puff/administration-policy-action). The action of opening, deploying… everything that makes up (everything encased) a policy and putting it into operation is the only way to reach goals (horizons) where actions improve the current situation.

To create the graphic line, we started from the image associated with the packing boxes. Using resources such as: pictograms, labels and adhesive tapes. These resources make it possible to show the information to be communicated in an orderly, clear and very direct way, with contrast and without overlapping. In this way we facilitate the accessibility of information to all users and in particular to people with a visual impairment.

This information will correspond to relevant data, key words, outstanding headlines… We are eschewing printed matter as the main information medium. All the important images and videos will be displayed on a videowall.

The entire project has been developed with EFS’s own team without resorting to outsourcing.

The annual convention of CaixaBank executives is one of the bank’s largest in-house events, with more than 2,000 people in attendance.

It is the only time of the year when the majority of CaixaBank’s senior managers at a national level meet in the same space, and the event serves to take stock of the year and transmit the company’s new objectives.

The event involves interventions in countless spaces including offices, meeting rooms, reception, photocalls, food, etc. Thousands of square metres of carpet and printed fabric, furniture, assistance personnel and more  complete a global corporate intervention that accompanies visitors from the first moment they enter the venue.

The objective was to generate proximity with the guests and this was achieved through a scenario in continuous transformation, adapting and enhancing the communication needs of each block, in terms of lighting and images on screen as well as physical scenery. We leave aside lecterns and totemic elements and think of relaxed talks, late-night formats, standing dialogues, live music…

More than 700 LED modules were used to generate a wraparound stage with a backlit ceiling and a glowing floor that brought light everywhere. A 9-camera production and content management with state-of-the-art media servers adapted to 8K to give a fully broadcast result.

The access door, and therefore the entire visit, is activated by reading a QR code as if it were a package delivery confirmation.

Although the starting point was a small standard room, we tried to make the most of it to turn it into an attractive and enveloping space.

The entire space is full of nods to the vans and boxes that are the most representative elements of the company on a daily basis.

The room had a window overlooking the logistics floor, but we didn’t want visitors to see it from the start. We decided to hide it and unveil it at the end of the experience in the Welcome Room to serve as a starting signal to begin the next phase of the visit.

The entire project was carried out entirely with our own personnel and with the creative and technical development taking place simultaneously due to the short time available for its execution and start-up.

Only the systems engineering part was outsourced in order to have much more specialised profiles.