The annual convention of CaixaBank executives is one of the bank’s largest in-house events, with more than 2,000 people in attendance.

It is the only time of the year when the majority of CaixaBank’s senior managers at a national level meet in the same space, and the event serves to take stock of the year and transmit the company’s new objectives.

The event involves interventions in countless spaces including offices, meeting rooms, reception, photocalls, food, etc. Thousands of square metres of carpet and printed fabric, furniture, assistance personnel and more  complete a global corporate intervention that accompanies visitors from the first moment they enter the venue.

The objective was to generate proximity with the guests and this was achieved through a scenario in continuous transformation, adapting and enhancing the communication needs of each block, in terms of lighting and images on screen as well as physical scenery. We leave aside lecterns and totemic elements and think of relaxed talks, late-night formats, standing dialogues, live music…

More than 700 LED modules were used to generate a wraparound stage with a backlit ceiling and a glowing floor that brought light everywhere. A 9-camera production and content management with state-of-the-art media servers adapted to 8K to give a fully broadcast result.

The access door, and therefore the entire visit, is activated by reading a QR code as if it were a package delivery confirmation.

Although the starting point was a small standard room, we tried to make the most of it to turn it into an attractive and enveloping space.

The entire space is full of nods to the vans and boxes that are the most representative elements of the company on a daily basis.

The room had a window overlooking the logistics floor, but we didn’t want visitors to see it from the start. We decided to hide it and unveil it at the end of the experience in the Welcome Room to serve as a starting signal to begin the next phase of the visit.

The entire project was carried out entirely with our own personnel and with the creative and technical development taking place simultaneously due to the short time available for its execution and start-up.

Only the systems engineering part was outsourced in order to have much more specialised profiles.